While direct mail credit card offers still arrive in mailboxes on a seemingly daily basis, Wells Fargo, PNC Financial Services Group and other big financial institutions are using electronic channels more than ever to get their message out — even the wonky web seminar. ** Sheridan said that her team does not use webinars to sell products or services directly, but rather to address core business issues, opportunities and trends, and “facilitate a discussion with customers.”
https://www.americanbanker.com/news/bank-webinars-prove-to-be-a-marketing-hitNyhetsstrøm
