Finextra: Mastercard has agreed to buy personalisation platform and decision engine company Dynamic Yield from McDonald’s. Financial terms were not disclosed.
Raj Seshadri, president, data and services, Mastercard, says: “The notion of going into a store or opening a webpage to find an experience perfectly tailored to you is no longer farfetched. It’s a reality that more brands are deploying and more consumers expect.
https://www.finextra.com/newsarticle/39439/mastercard-buys-personalisation-platform-mcdonalds