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THE INSURTECH PATH TO THE CUSTOMER FIRST, CONNECTED ENTERPRISE

If the InsurTech generation has done one thing for insurance incumbents, it’s put the Customer First, Connected Enterprise on the agenda. And it’s not a discretionary choice either; it’s a strategic imperative. ** The insurers that survive the next 10 years realise that their business must be redesigned for the customer in the digital economy. This means an outside-in approach that offers an any time, any way digital experience for the insurance customer. * But it’s more than simply having an intuitive and slick digital interface. The customer first, connected enterprise means designing, building and operating a business that provides a holistic experience for the customer. And offers more than simply the cheapest price.

https://www.the-digital-insurer.com/blog/insurtech-path-to-connected-enterprise/

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